Ivan Arthur is the author of five books, Pavement Prayers, Brands under Fire, Once More upon a Time, Jossie and The Fourteen Stations, and confesses to two hibernating blogs, ‘Excalibur’ and ‘Thurifer’. Arthur is a three-time winner of the WPP international Atticus Award for original writing. He is a former Area Creative Director of JWT, in charge of India, Sri Lanka, Pakistan and Bangladesh. As Vice-Chairman and trustee, he designed and conducted the Communication Specialization at the Asian Institute of Communication and Research. He was inducted into India’s Communication Arts Guild Hall of Fame. He now lives with his wife in Goa.