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Handbook of Business Communication

Edited By

Mautner, Gerlinde / Rainer, Franz

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€199.95 €140

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(Hardback | ISBN 9781614516835 | 700 pages)

Summary

In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.