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Market Entry Strategies

Glowik, Mario

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(Paperback | ISBN 9783110425925 | 241 pages)

Summary

This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, International New Venture concepts, and others. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained in the book. Relevant market entry strategies are explained in light of crucial determinants of international business decision making.