N. Bhaskara Rao is a pioneer of social research in India. He is Founder-Chairman of the Centre for Media Studies (CMS) and of Marketing and Development Research Associates (MDRA). Earlier, he built up the equally prestigious Operations Research Group (ORG) as its CEO. He was a member, with Dr M.S. Swaminathan, of the high-level government committee that drafted the National Population Policy, and an expert-member of the committee that reorganized the media units of the Information and Broadcasting Ministry. His published books include India 2021 (1985), Social Impact of Mass Media (1996), A Handbook of Poll Surveys in Media (2009), Sustainable Good Governance, Development and Democracy (2018), Citizen Activism in India (2018) and The TRP Trick: How Television in India Was Hijacked (2019).